STRATEGY
Product Line
A strategic grouping of related products with its own revenue target and investment envelope. The top of the Vantage strategy hierarchy.
Definition
Answer
What does "Product Line" mean?
A strategic grouping of related products with its own revenue target and investment envelope. The top of the Vantage strategy hierarchy.
Related terms
- LRP — Long-Range Plan.
- Strategy Hub — The Vantage module where product lines, revenue targets, and investment themes are maintained.