STRATEGY

    SWOT

    Strengths, Weaknesses, Opportunities, Threats. A planning artifact captured per product line in the Strategy Hub.

    Definition

    Answer

    What does "SWOT" mean?

    Strengths, Weaknesses, Opportunities, Threats. A planning artifact captured per product line in the Strategy Hub.

    Related terms

    • Product Line — A strategic grouping of related products with its own revenue target and investment envelope.
    • Strategy Hub — The Vantage module where product lines, revenue targets, and investment themes are maintained.